
David Pogue of New York Times did something quite amazing for the past month or so in what he called the "Take Back the Beep" Campaign. The idea behind is basically that telcos (the case here refers to those in the US) are ripping consumers off with the mostly mandatory instructional message played each time when you wish to leave a message on the phone. The precious seconds are billed onto the consumers' phone bill and that the whole thing should really be made optional as almost everybody will know by now how to go about pressing which button to get a voice message recorded. Something more important is the amount of time wasted each time a person needs to hear the whole instruction read out to him, even if it is already the thousandth time he is recording a voice message.
One man's idea vs the ingrained operations of many established industry heavyweights, what are the chances? Well, the amazing thing is that through spreading his idea of getting everyone (as many as he can reach from his blog) to pen their frustration on this matter to the telcos, the effect picked up tremendous momentum and it came to a point that David Pogue got interviewed by national news on this matter and that all the telcos are obliged to review this entire process due to the unsually high number of complaints.
This is really quite inspiring. If David Pogue just kept on assuming that such matters are way beyond his control to do anything about, everything will just be status quo, people will continue to be unhappy and just live with it. But his decision to do something. The decision which always precedes action, makes all the difference.
If you are keen to read about the story of this "Take Back the Beep" campaign, take a look at his blog here http://pogue.blogs.nytimes.com/2009/08/13/take-back-the-beep-campaign-an-update/
And just to end, Snow Leopard is sweet. :)









